Business growth

A new offer or sales channel creates more work as well as opportunity. Start with the problem the business needs to solve: inconsistent demand, a delivery bottleneck, unclear positioning or too much reliance on the owner.

Look at the customer journey alongside the operating model. A promise made in marketing needs to be supported by the people, processes and capacity that fulfil it. Growth planning is more useful when these parts are considered together.

A practical first step is to choose one priority for the next quarter, name the person responsible and agree what progress will look like. Review the evidence before adding another initiative.